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A successful search engine optimization strategy is one that tailors the content of a website to reflect the search terms people will use to find your content. Most webmasters understand this basic principle of SEO but there are other factors to take into consideration to capture the maximum possible traffic through search engines.
Before Google established its dominance over other internet search engines, there were many search engines competing for the top spot. Amongst the most popular of these was Ask Jeeves. Ask Jeeves today survives as Ask.com. Alexa currently ranks Ask.com as the world's 53rd most popular website and 4th most popular search engine.
Launched in 1996, 2 years prior to Google, Ask Jeeves was an instant hit with new internet users because of the intuitive approach to searching the internet it provided. Rather than search for a phrase or keyword, Ask Jeeves prompted users to ask a question to Jeeves, a cartoon butler who acted as the site's mascot. In the wake of Google's popularity, Ask.com no longer prompts users to formulate their search term as a question, but that doesn't mean that people aren't still using this method. Asking a question is a very natural way for users to construct a search term. It isn't only users of Ask.com who search the internet this way - many people use exactly the same method to search Ask's competitors, including Google.
To demonstrate how this can affect SEO, let's imagine that you're going to search the internet for a cheap hotel room in New York. You might look for this by entering the search term 'cheap hotel New York'. You might also enter the search term 'where can I find a cheap hotel in New York'. Even though the keywords remain the same, both search terms produce differently ordered results, with some sites ranking high for one term that are altogether absent from the first page of search results for the other. Due to the way Google's algorithms handle multiple word search terms, 'cheap hotel New York' actually returns fewer results than 'where can I find a cheap hotel in New York', with the first search producing 400 million results and the second returning 900 million.
This experiment proves that keyword searches and question-based searches produce different results. A truly successful SEO strategy will account for both these approaches to searching the internet.
How can you account for question-based web searches? The simplest way is through use of rhetorical questions.
Google's eternal battle against black hat SEO techniques has long meant that any SEO strategy needs more than content stuffed with keywords to succeed. Backlinks are one of the most important tools in rising up the search rankings. If you have some degree of control over the nature of a backlink, whether it's a paid advertisement or a link on another site with which you have a working relationship, you can incorporate rhetorical questioning just as easily as you can within your own web content.
Humans are inquisitive creatures and will naturally be drawn to finding an answer to a question. While a backlink based on an imperative, such as 'save money at our Ohio car dealership', may well make potential customers subconsciously suspicious and perhaps even hostile towards your business, the same backlink constructed as a rhetorical question may well appeal to their natural curiosity and make them more inclined to click on it. The imperative backlink can easily be transformed into something like 'where can I find a new car in Ohio?' You may notice lots of internet advertisements contain words like 'why' and 'how'. That's because rhetorical questioning is an effective technique both in terms of marketing and search engine optimization.
Thanks to: about Google AdSense website - Site about Google AdSense.
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Chair Tie 27 Inch Ghazal Smoke Sale Price: $6.99  |
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You've got to have these chair ties to decorate your home! Sure, you can use them for your chairs, but the possibilities are endless!!! Draperies or curtains, but that's just the beginning - what about your shower curtain, or your bedroom door handle? You can wrap them around vases, pillows, frames. Ghazal-style chair ties, double tassels with a long cord, in a wrinkle-free yarn, with pretty ribbons, in coordinating colors are perfect in any decor. You can hang these chair ties anywhere for a chic decorative style. Smoke Chair Tie Cord is 27 Inches Long Chair Tie is sold individually Tassels on each end are 4 Inches Decorate Chairs Tie around Lamps, Towels, or Pillows Rayon and Poly Blend |
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Handmade Vases, Home Decorative Nicaraguan Ceramic Vases, Free-Hand Style Hand-Made Carved Vase Sale Price: $49.99 |
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Nicaraguan ceramic vases have a long tradition, which originated before the time of the Spanish Conquest. These beautiful hand crafted vases come from San Juan de Oriente, Nicaragua, which has become the traditional center of ceramic art. Using indigenous styles and methods which have been in use for more than 500 years and passed down from generation to generation, the artisans using hand tools and complex techniques now use more elaborate techniques and designs, but each piece is still handmade. Today, the handmade vase styles vary from pre-Columbian design to the more current free-hand form of etched birds, geometric, and floral decorations; most vases use a carved delineation panel to accentuate the design with a textured background. Each vase is produced one at a time utilizing hand tools and methods which make each vase very special and an individual piece. Each vase is exclusive and is perfect for a fine pottery collector. The vase is for decorative purposes only. The vases are not glazed inside thus they are not hermetic, but most vases can be accessorized with plastic liners available in home improvement stores. The glazes used to decorate the vases are made of mineral oxide pigments created using natural components, they are non-toxic lead free. |
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9 Cell Replacement Dell XPS M1330 Extended Battery Sale Price: $31.68 Used From: $18.39 |
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Amstrons replacement 9 Cell Dell 312-0739 battery is designed for use with the XPS M1330 and Inspiron 1330. Amstron laptop batteries are made from the highest quality cells and parts, and have been rigorously tested to ensure they are 100percent compatible with your Dell laptop. |
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Compatible Dell Inspiron 1545 AC Adapter Sale Price: $22.83 |
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NEW Dell Inspiron 1545 AC adapter rated at 19V, 3.42A, 65W. Replacement laptop AC adapter is guaranteed to meet or exceed original Dell Inspiron 1545 laptop AC adapter specifications. Product is BRAND NEW and comes with a 1 Year Manufacturer's Warranty. |
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Compatible Sony VGP-BPS13B/B Battery Sale Price: $59.89 |
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Compatible Sony VGP-BPS13B/B Battery rated at 11.1V, 58WHR, 5200mAh, 6-Cell Li-ion. Replacement battery is guaranteed to meet or exceed original Sony VGP-BPS13B/B battery specifications. A BIOS update is required for your Sony laptop to recognize any third-party battery (non-Sony brand). Software update is provided on CD and can also be downloaded from vendor website. Product is BRAND NEW and comes with a 1 Year Manufacturer's Warranty. |
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Compatible Apple White A1185 Battery Sale Price: $49.99 |
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Compatible 6-Cell Apple A1185 Battery, available in BLACK or WHITE, and rated at 10.8V, 5100mAh, 55WHr. Replacement MacBook battery is guaranteed to meet or exceed original Apple A1185 battery specifications. Product is BRAND NEW and comes with a 1 Year Manufacturer's Warranty. |
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KETCHME KOPPER PBC46/PBC-46 HOUSE OF KOLOR 4 oz. PAINT Sale Price: $10.90 |
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READY TO SPRAY 4 Ounce BOTTLE of KETCHME KOPPER SHIMRIN DESIGNER PEARL PBC46; Reduced 2:1 with RU311 Medium Reducer to be Airbrush or Spray Gun Ready. House of Kolor SHIMRIN Designer Pearls are Universal Base Coats that come in a large array of colors and may simply be cleared over for a final finish or used as a base coat for Kandys, or Pearls. They can be top coated with either acrylic lacquer or urethane enamels. |
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NEW Toyota Tercel (4 Door) Window Master Control Switch for all model years: 1995, 1996, and 1997. (Keyword search terms: 95 96 97 Drivers side, power, button, panel, door, lock) Sale Price: $60.00 |
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Toyota Tercel (4 Door) Window Master Control Switch for all model years: 1995, 1996, and 1997. (Keyword search terms: 95 96 97 Drivers side, power, button, panel, door, lock, main, automatic, electric) |
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The Contemporary Thesaurus of Search Terms and Synonyms: A Guide for Natural Language Computer Searching, Second Edition List Price: $179.95 Sale Price: $167.16 Used From: $0.01 |
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Whether your search is limited to a single database or is as expansive as all of cyberspace, you won't find the intended results unless you use the words that work. Now in its second edition, Sara Knapp has updated and expanded this invaluable resource. Unlike any other thesaurus available, this popular guide offers a wealth of natural language options in a convenient, A-to-Z format. It's ideal for helping users find the appropriate word or words for computer searches in the humanities, social sciences, and business. The second edition has added more than 9,000 entries to the first edition's extensive list. Now, the Thesaurus contains almost 21,000 search entries! New or expanded areas include broader coverage of business terms and humanities-including arts literature, philosophy, religion, and music. |
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